California Custom Fruits and Flavors
A new website and a new look for “Cal The Berry”
FOR IMMEDIATE RELEASE
Irwindale, California (April 21, 2008) – California Custom Fruits and Flavors, a leading developer and manufacturer of flavors and ingredients for food and beverage products, rolled out a new website today which features the new look for “Cal The Berry”, the whimsical logo that has represented California Custom Fruits and Flavors for over 25 years.
The website, located at www.ccff.com, highlights the company’s capabilities and product offering. Areas of special interest include “news and events”, “awards”, “press releases”, “what’s hot”, and the “lab notebook”. These specialty areas feature information that will be updated frequently with company and product information.
The new “Cal The Berry” logo, which debuts as a part of today’s site rollout, now holds a flavor flask and a spoon. His appearance is more modern and artistically dimensional. “The updates made to our logo better communicate California Custom Fruits and Flavors’ capabilities in stand alone flavor development and application of ingredients across multiple food and beverage categories”, says Mike Mulhausen, President of California Custom Fruits and Flavors.
Issued by: MarketPlace, LLC
719 N. 17th Street
St. Louis, Missouri 63103
Contact: Tracy Landau